ETRO was founded in Milan in 1968 as a textile company by Gimmo Etro. The brand built its reputation through exceptional work with fabrics, colors, and refined patterns. Since 1981, its hallmark has been the iconic Paisley motif, which ETRO constantly reimagines through new color and artistic interpretations.
The same creative freedom is reflected in its eyewear. The collections combine Italian elegance with bohemian energy, layered colors, and details referencing the fashion house's rich textile archive. Classic shapes thus gain a more distinctive, playful, and unmistakably decorative character.
ETRO eyewear is reminiscent of a carefully selected pattern or fabric – it has the ability to pull an entire look together while adding color, lightness, and a touch of Italian bohemian flair.
