Polaroid

The story of Polaroid Eyewear began with a technology that changed the way sunglasses protect vision. In 1929, Edwin H. Land patented the first synthetic polarizing material for commercial use, laying the foundation for Polaroid polarizing lenses.

A polarizing filter helps eliminate annoying reflections from water, snow, roads, or shiny surfaces, improves contrast, and preserves natural color perception. At the same time, Polaroid sunglasses provide UV400 protection against UVA and UVB radiation, making vision more comfortable while driving, traveling, and during everyday outdoor activities.

The collections combine this functionality with modern, easy-to-wear shapes for women, men, and children. At Polaroid, the name doesn't just refer to a brand—it refers to the technology that remains its most important component.